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The Card Versus The Cloud

26th August 2016

Card or cloud? That is the question that consumers and businesses will be asking themselves more and more frequently when they think about storing and sharing video, photos and other files – whether to upload the files to the cloud or save them on a local storage device like a microSD™ memory card, SD™ card, high-capacity USB drive or even a solid-state drive.

The impulsive reaction might be cloud. Isn’t everything going to the cloud? Plus, companies like Google and Box offer gigabytes of storage for free. The idea of “free” storage sounds like a win-win for consumers, especially in light of today’s advancing video and photo technologies that deliver incredible clarity, depth and color – all of which result in significantly larger file sizes.

But it turns out that there’s no such thing as a free gigabyte.

The Invisible Fee

Cloud storage itself might be free, but the network fees for transferring videos or photos to the cloud can quickly add up to substantial amounts each month, especially because many smart devices now are able to take high-resolution photos and videos – large files that eat up data quickly during transfers from connected devices to the cloud.

Most of these transfers now take place over 4G networks, which makes the data usage even more invisible because of the rapid speeds at which files are uploaded or downloaded. Nearly one in five wireless customers paid data overage charges in the last half of 2015, according to a January 2016 study from Cowen & Company. That number is even greater among tablet users: 24 percent of owners with 4G paid an overage charge in the same time period, according to the study.

There are a number of factors that contribute to this surge in data use and consumer need for reliable expandable storage instead of or alongside the cloud.

Read the full SD Association article here.

Article by Dinesh Bahal is vice president of SanDisk® Product Marketing, Western Digital.

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Raspberry Pi

Cardwave are delighted to be recognised by the Raspberry Pi Foundation for being a valued partner and supplier. We have enjoyed a close business relationship with the foundation since the massively successful launch of the Raspberry Pi in early 2012. Cardwave works with memory distributor, Xel Electronics, who supply Samsung SD cards to Premier Farnell and RS Components, two of the companies authorised by the charity to supply the Raspberry Pi. We are pleased to work with the foundation again on this superb SD card offering. Visit website

"Partnering on another great offering from Raspberry Pi"

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