For more information about Cardwave and our services please call us on
+(44) 1380 738395
or email us at


6c Hopton Industrial Estate
SN10 2EU

Paul Norbury, Chief Executive

Cardwave founder and Chief Executive, Paul Norbury, is a highly respected figure in the NAND flash market, with over 25 years of B2B sales, marketing and project management experience specialising in the OEM (original equipment manufacturer) sector.

Paul is the driving force behind Cardwave, the technology services business he founded in 2004. Since inception, the company has achieved consistent growth and been instrumental in the delivery of many high-profile projects for leading consumer, automotive, navigation and telecommunication companies. Through his leadership, the company has won several awards for innovation, growth and business excellence and it continues to grow by delivering the highest levels of service, embracing new technologies and being at the forefront of its market.

Paul’s dedication to achieve service excellence runs through the business and this is reflected throughout the team at all levels. He believes in leading by example and personally tries to exceed the expectations of Cardwave’s partners and customers which is a shared aspiration of everyone in the Cardwave team.

Paul is currently an elected board member on the SD Association. Up until 2014 Paul was also the Vice-President of the SD Association, Chair of the Strategy Group and European Chair for the Marketing Committee. The SD Association is a global organisation of more than 1,000 members of leading technology companies charged with setting interoperable SD standards.


Cardwave was formed in 2004 to focus exclusively on providing a data programming service to OEM customers and memory card manufacturers. The company grew quickly and established itself as a pioneer in this new industry, setting new standards in service excellence.

There have been many milestones along the way including accreditations for various quality standards (ISO9001/14001), plus winning awards for business performance and being recognised for charitable and environmental work.

The Future

In today’s technology-led world, flash memory is at the heart of many products. It is one of the fastest growing sectors in the semi-conductor industry as data is created, shared and stored everywhere. With so many uses and applications and with plenty of companies reselling and claiming to manufacture these products, knowing who to work with can be an issue.

Cardwave will continue to support all form-factors of removable media but we are also embracing embedded and Cloud technologies, plus supporting customers with their BYOD and remote working strategies. Data security and restricted access to confidential data is already a concern and no doubt better solutions will be created with the introduction of secure elements on removable media. Any customer needing these products will be pleased to know that this is central to Cardwave’s growth plans.


Cardwave is an innovative private company seeking goal-oriented people who think strategically and thrive in an entrepreneurial environment. When positions are available they will be included on this page. If you have any interest in joining the Cardwave team, please respond to these opportunities or email us:

Apply here